Netherlands · Europe · 2027

Wine In A Glass
Coming to Europe

Premium single-serve wine and cocktails in food-grade PET — the look, feel and weight of real glass. Pre-orders open 15 July 2026. Delivering across Europe from 15 September 2026.

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About WIAG Global

Premium Beverages,
Redefined.

Wine In A Glass is an Australian-owned beverage innovator that has redefined the single-serve wine experience across 25+ international markets. Our proprietary food-grade PET format delivers the look, feel, and weight of a real wine glass — without the fragility, the breakage, or the waste.

187ml of premium wine or cocktail, tamper-evident foil sealed, with a replaceable lid. Ideal for every venue where glass is restricted, inconvenient, or unsafe.

187ml per glass
25+Markets
14EU SKUs
2027NL Launch
WIAG wine range
Food-grade PET · Foil-sealed · Recyclable · 187ml
Visit WIAG Global →
Where WIAG belongs

Every venue where glass
is not an option.

✈️
Airlines & Rail

Consistent, no-spill, no-breakage service at altitude or speed. Portion-controlled and ready to serve.

🏟️
Stadiums & Arenas

Faster serve times, reduced shrinkage, and zero glass risk. WIAG increases venue profits at scale.

🚢
Cruise & Maritime

Poolside, deck service, and cabin delivery — premium beverages without glass safety concerns.

⛳
Golf & Resorts

On-course service, poolside lounges, and spa facilities. Elegant, portable, and no cleanup.

🎪
Festivals & Events

Purpose-built for high-volume outdoor events. Easy to carry, easy to stock, easy to serve.

🏥
Healthcare & Aged Care

Safe, hygienic, and dignified. WIAG is already trusted in hospitals and aged care facilities worldwide.

The European Launch

Produced in the
Netherlands

Pre-orders are open from 15 July 2026, with deliveries across Europe starting 15 September 2026 from our Weert, Netherlands warehouse. From 1 February 2027, WIAG Europe begins full European production — filling with local European wines and cocktail ingredients, with short lead times and full EU regulatory compliance.

15 July 2026

Pre-orders open. Approved B2B trade partners can begin placing preorders via wiag.sale. Australian-produced stock imported directly to our Netherlands warehouse.

15 September 2026

First deliveries. WIAG Europe begins shipping to trade partners and B2C customers across Europe from our Weert, Netherlands warehouse.

Q3–Q4 2026

Production line ordered and installed. OGW filling line placed and commissioned at the Weert facility.

1 February 2027

European production begins. First batch of WIAG produced in the Netherlands using European wines and cocktail ingredients. Full-scale EU production from this date.

European SKU Range

14 SKUs launching with EU production — 9 wines and 5 cocktails in the 187ml stemmed and stemless format.

Cabernet SauvignonWine
MerlotWine
ShirazWine
Sauvignon BlancWine
Pinot GrigioWine
ChardonnayWine
RoséWine
MoscatoWine
SparklingWine
MojitoCocktail
CosmopolitanCocktail
MargaritaCocktail
Espresso MartiniCocktail
Aperol SpritzCocktail

* Final SKU list subject to confirmation. Additional varietals may be added for European market.

Trade Partners

Become a WIAG Europe
Trade Partner

We are actively building our European distribution network ahead of the 2027 production launch. Whether you are a national distributor, regional wholesaler, retailer, hotel group, airline, or event operator — we want to hear from you.

Approved trade partners gain early access to our B2B ordering portal at wiag.sale — with live stock visibility, your negotiated wholesale price list, and a dedicated quick order system.

🌍
National Distributor
Exclusive or non-exclusive distribution rights for a country or region
🏪
Retailer / Wholesaler
Supermarkets, off-licences, cash & carry, specialty retailers
🍸
Hospitality & Venues
Hotels, airlines, cruise lines, stadiums, golf clubs, event operators
📦
Corporate & Gifting
Corporate gifting, branded event supply, hamper and gift box operators

Send an Enquiry

General questions, media enquiries, or anything else — we will respond within one business day.

Trade Partner Registration

Apply to become an approved WIAG Europe trade partner. We will review your application and be in touch within two business days.